🎟️ Creating and Managing Discount Coupons

Botoscope allows you to create powerful discount coupons that customers can apply during checkout in your Botoscope shop. Coupons are an essential tool for promotions, marketing campaigns, seasonal sales, and customer loyalty programs.

💡 Quick Start: Create your first coupon in under 2 minutes! Just enter a code, select a discount type, and set optional rules.

🎯 Where to Manage Coupons

Navigate to the Botoscope → Coupons tab in your WordPress admin panel. You’ll see a table where each row represents a coupon rule with all its settings.

🔢 Coupon Types Explained

Botoscope offers four flexible coupon types to match any promotion strategy:

1. 🔁 Percentage Discount on Entire Cart

Applies a percentage discount to the customer’s complete order.

  • Example: SAVE10 gives 10% off the total
  • Best for: Welcome offers, seasonal sales, loyalty rewards
  • Use case: “Get 15% off your first order!”

2. 💸 Fixed Amount Discount on Cart

Deducts a specific dollar/euro amount from the total order value.

  • Example: SAVE20 takes €20 off orders
  • Best for: Minimum purchase promotions
  • Use case: “Spend €100, save €20!”
⚠️ Important: Always set a “Minimum amount” for fixed cart discounts to prevent misuse. For example, prevent applying a €20 discount to a €5 order!

3. 📦 Percentage Discount on Specific Products

Applies a percentage discount only to selected products or variations.

  • Example: 25% off selected winter jackets
  • Best for: Clearing specific inventory, promoting featured items
  • Works with: Simple products, variable products, specific variations

4. 💰 Fixed Amount Discount on Specific Products

Deducts a fixed amount from selected products only.

  • Example: €10 off premium headphones
  • Best for: High-value item promotions
  • Use case: “Save €50 on flagship smartphones”

🔍 Adding Products to Coupons (Advanced)

When creating coupons for specific products (types 3 & 4), Botoscope gives you powerful search capabilities to target exactly the right items.

💡 Pro Feature: You can search and add products by ID, title, or variation ID using smart search.

Search Methods:

Method 1: Search by Product Title

Simply type part of the product name in the search field:

Search: "camp cap"
Results: All products with "camp cap" in the title

Method 2: Search by Product ID

Enter the WooCommerce product ID directly:

Search: "2635"
Results: Product with ID 2635

Method 3: Search by Variation ID (🎯 Special)

This is the most powerful feature! Use the “v” prefix to find specific product variations:

Search: "v2619"
Results: Variation with ID 2619 only
✅ Why This Matters: Variable products often have dozens of variations (colors, sizes, etc.). The “v” prefix lets you target specific variations without affecting others!

🎯 Real-World Example: Variable Product Targeting

Let’s say you have a “Camp Cap” with multiple colors and sizes:

  • Product ID: 2500 (parent variable product)
  • Variation 2629: Black | XXXL
  • Variation 2630: Green | XL
  • Variation 2631: Green | XXL
  • Variation 2635: Yellow | XXXL

Scenario 1: 20% off ALL camp caps

Search: "camp cap"
Add: All variations automatically included

Scenario 2: 30% off ONLY the Yellow XXXL version

Search: "v2635"
Add: Only variation ID 2635 (Yellow | XXXL)

Scenario 3: 25% off ALL Green caps (any size)

Search: "v2630"
Add: v2630 (Green XL)
Search: "v2631"  
Add: v2631 (Green XXL)
Search: "v2632"
Add: v2632 (Green XXXL)
🔍 Pro Tip: You can find variation IDs in your WooCommerce product edit page, or hover over variations in the product list to see their IDs.

📋 Step-by-Step: Adding Specific Variations

  1. Create or edit a coupon
  2. Select coupon type: “Percentage on specific products” or “Fixed amount on specific products”
  3. In the product search field, type “v” followed by the variation ID
  4. Example: v2619
  5. The system will show matching variations
  6. Click the checkbox to add it to the coupon
  7. Repeat for other variations if needed
  8. Save the coupon

🎨 Use Cases for Variation-Specific Coupons

  • 📦 Clear Overstock: Discount only the sizes/colors you have too much of
  • 🎁 Exclusive Offers: “20% off Black Friday XXXL shirts only!”
  • 🌈 Color Promotions: “All red items 30% off this week”
  • 📏 Size Sales: “Plus sizes 25% off”
  • ⚡ Flash Sales: Rotate which variations are discounted each day

⚙️ Additional Coupon Settings

Fine-tune your coupons with these powerful options:

Basic Settings:

  • Coupon Code — The code customers enter (e.g., SPRING2025)
⚠️ Case Sensitivity: Coupon codes are case-sensitive! TEST is different from test or Test. Choose one format and stick with it.

Cart Restrictions:

  • Minimum amount — Cart total must reach this value for coupon to activateExample: €50 minimum for €10 off coupon
  • Maximum amount — Coupon only works if cart total is below this limitExample: “€5 off orders under €30” (for small orders)

Usage Controls:

  • Usage limit — Maximum number of times this coupon can be usedExamples: 1 (single use), 100 (limited campaign), unlimited (0)
  • Expiration date — After this date, the coupon becomes invalidPerfect for: Seasonal sales, limited-time offers, event promotions

🎁 Creative Coupon Strategies

Strategy 1: 100% Discount Coupons

Use for:

  • 🎉 Giveaways and contests
  • 📢 Influencer partnerships (give them codes to share)
  • 🎬 Product reviews (free samples for reviewers)
  • 🎪 Event promotions
Code: FREESAMPLE2025
Type: 100% percentage on specific products
Usage limit: 50
Expiration: End of month

Strategy 2: Welcome Discount

Code: WELCOME15
Type: 15% on cart
Minimum amount: €30
Usage limit: 1 per customer
Expiration: 30 days from now

Strategy 3: Cart Abandonment Recovery

Code: COMEBACK20
Type: €20 fixed on cart
Minimum amount: €80
Usage limit: Unlimited
Expiration: This weekend

Strategy 4: Loyalty Rewards

Code: VIP30
Type: 30% on cart
Minimum amount: €100
Usage limit: 3
Expiration: End of quarter

Strategy 5: Product Launch

Code: LAUNCH50
Type: 50% on specific products (new items only)
Minimum amount: None
Usage limit: 100 total uses
Expiration: First week only

✅ Best Practices for Stable Coupons

🎯 Essential Tips:

  • ✓ Always set minimum amounts for fixed cart discounts to prevent abuse
  • ✓ Use clear codes like WELCOME10, SUMMER25, BLACKFRIDAY
  • ✓ Set expiration dates to create urgency and control costs
  • ✓ Add usage limits for influencer codes and special promotions
  • ✓ Test your coupons before launching campaigns
  • ✓ Track performance by using unique codes for different channels

🎪 Coupon Code Naming Conventions

Use memorable, easy-to-type codes:

  • Event-based: NEWYEAR2025, BLACKFRIDAY
  • Value-based: SAVE20, GET10OFF
  • Action-based: WELCOME, FREESHIP
  • Exclusive: VIP30, INSIDER25
  • Time-sensitive: FLASH48, WEEKEND15
💡 Pro Tip: Keep codes SHORT and SIMPLE. Long or complex codes have higher error rates and lower redemption.

📊 Tracking Coupon Performance

Use different coupon codes to track marketing channel effectiveness:

Same 20% discount, different codes:

INSTA20    → Instagram campaign
YOUTUBE20  → YouTube sponsorships  
EMAIL20    → Email newsletter
FB20       → Facebook ads
GOOGLE20   → Google Ads

This lets you see which marketing channels drive the most conversions!

🚀 Quick Reference Table

Coupon Type Best For Example
% on Cart Welcome offers, loyalty 15% off everything
Fixed on Cart Minimum purchase promos €20 off €100+
% on Products Category sales, clearance 30% off winter items
Fixed on Products High-value promotions €50 off flagship phone

Start creating powerful promotions and watch your sales grow! 🎉

💼 Need Help? Test your coupons in a test order first, then launch your campaign with confidence!
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